Cantu's award-winning Sulfate-Free Cleansing Cream Shampoo easily becomes a holy grail staple for natural hair! Carefully crafted with the iconic formula of shea butter and essential oils, the Sulfate-Free Cleansing Cream Shampoo produces a rich lather that gently removes heavy buildup and provides moisture to reduce breakage during shampooing. Great for all hair textures, including natural, relaxed, color-treated, texturized, and permed hair.