It smells good. I have 4b hair and this shampoo lest cause my hair to get tangled and matted. Even before using the conditioner you can feel the difference after rinsing the shampoo out. I definitely would recommend for my natural girlies.I usually use bond repair hair products due to constantly bleaching, dying, and straightening my hair. Compared to more expensive shampoo, this makes my hair feel so soft, smooth, and hydrated.